Speciality-Food-Magazine-September-2024

want to explore new experiences, new flavours, seek out hidden gems and indulge in discoveries,” says Peter. “One option is to explore beyond grapes to a wonderful world of flavours of all the other fruits out there. Don’t risk a gift that is not special or something new. Some brands, such as Wine That’s Fruit, offer more exceptional qualities too, such as removing all the nasties from the production process - like preservatives and use of animal products – to provide a locally produced natural wine, free from added sulphites, vegan friendly and naturally gluten-free.” Don’t let the novelty of a new product put time-poor customers off a purchase – with time and resources at a premium for you and your staff, too, smart displays can reap rewards. “When offering something new it’s important to help educate your customers. You can share tasting notes, food pairings and quirky facts about each wine. Also, recipes for enhancing the wines into spritzers, or cocktails NATALIE HALL YORK DRINKS OLLIE LLOYD ADVISOR COMMENTATORS PETER ALLEN WINE THAT’S FRUIT LAURA ROBERTS LAURA’S LARDER TOASTTHE SEASON @specialityfood 46 choice for gifting – especially around the festive period. “We love to gift, and wine makes an excellent choice of gifting for neighbours, friends or family,” continues Peter. Remember to create an experience beyond the transaction to suit the occasion. “The festive season sparks curiosity and a wish to explore new drinks and flavours. Wine warms not only the body but also the spirit! You are not just selling a drink; you’re offering joy, memories, and a hint of festive magic.” Set yourself apart With retailers across the board vying for shoppers’ attention in the run-up to Christmas, it pays to take efforts to stand out from the crowd by offering something new that will delight your customers. “People A s the season of merriment approaches, now’s the time to add a little sparkle to your drinks offering. From quenching your customers’ thirst for seasonal novelty and providing warming comfort to helping their celebrations go with a bang, there are plenty of ways to make your drinks section the talk of the town this Christmas. “In the festive season people seek comfort, connection and celebration,” begins Peter Allen, founder of Wine That’s Fruit. “What better way than to enjoy a well- chosen wine? Wine compliments the traditional food choices and has been part of cherished rituals over the ages, and supports celebration, connection and joy!” As well as being a must-have at the dinner table, wine is a popular The time to add party pizzazz to your drinks selection has come. Careful stocking, smart promotion and drinks that ‘wow’ will be key to your success