Speciality-Food-Magazine-November-December-2024

specialityfoodmagazine.com 31 CHRISTMAS 2024 STAG SOMETHING DIFFERENT FOR CHEESE A rich and tasty cake, which pairs beautifully with a delicious cheese board. stagbakeries.co.uk SEGGIANO CLASSIC VIN SANTO PANETTONE Handmade for Seggiano by a family- run bakery in Tuscany, with the best ingredients, and leavened with mother yeast. Enriched with 12% DOC Vin Santo del Chianti. seggiano.com GODMINSTER BRUTON BEAUTY STAR Fantastic for gifting. Godminster’s organic, deeply savoury, rich, moreish Cheddar, tucked inside a wax star-shape truckle. godminster.com COTTAGE DELIGHT CRAFTED ALE SELECTION A trio from The Bottle Shop, Cottage Delight’s premium real ale collection includes a Classic Light IPA, Hoppy Amber Ale and Golden Pale Ale. cottagedelight.co.uk STOCK CHECK S P E C I A L I T Y F O O D M A G A Z I N E * 2 0 2 4 * events run throughout the festive season. They give customers something a bit different, while boosting foot traffic in-store. We also offer gift cards for our store or for our events, which make perfect presents for those hard-to-buy-for friends and family. Custom hampers Our customisable hampers are a big hit, letting customers handpick their own mix of festive favourites and modern, artisanal treats. This adds a personal, thoughtful touch, making each gift feel one-of-a-kind. Merchandising and promotions In-store, we create cosy, festive displays that highlight our best- selling items. On social media, we showcase gift ideas, share behind- the-scenes Christmas prep, and use stories to push limited-time offers, creating excitement and urgency. Upselling thoughtfully Our team knows that Christmas is all about thoughtful gifting, so we focus on subtle upselling. Whether it’s suggesting a gift card or a chutney to go with that cheese, it’s about adding value rather than going for a hard sell. Christmas at Laura’s Larder is all about that sweet spot between comforting traditions and exciting discoveries. Our goal is to make sure each customer finds something special to make their festive season shine. a moment otherwise, it gets a little crazy. We always say, “It’s just cake!” HELENA WRIGHT MARKETING AND NPD DIRECTOR AT JACKSONS, OWNER OF LOTTIE SHAW’S “During the busy festive period, it’s so important to select partners who understand your challenges and work through themwith you. We’ve always been passionate about is shelf life and ensuring food doesn’t go to waste. Lottie Shaw’s products were created to have a naturally long shelf life, with many of our best-selling items having a minimum shelf life of between three and five months. At Christmas, we take this one step further, adding a festive sleeve to our boxes and tins to help drive festive sales, rather than completely transitioning to festive packaging. It creates a really effective seasonal display item and the sleeve can simply be removed if required. We’re also able to react to last minute orders by baking right up until Christmas, which has always proven popular with our customers who experience that last minute rush.” TOM JAUNCEY CEO AT NAUTILUS MARKETING During the Christmas period, it’s all about creating that festive feeling when you’re selling food. One of the biggest things you can do is make your displays and packaging as Christmassy as possible – people are drawn to the holiday vibe, and it helps make your products stand out. Adding some festive decorations around your display or offering holiday-themed packaging can really grab attention. On the promotion side, limited-time offers or holiday bundles work really well. For example, offering a “buy two, get one free” deal or bundling popular items together at a discount can encourage customers to spend more. Shoppers are always looking for a good deal, especially during the holidays. When it comes to customer service, this is where you can really make an impact. Christmas shopping can be stressful, so having a team that’s friendly, helpful, and quick can make all the difference. Little touches like offering gift-wrapping or making the checkout process fast and smooth go a long way in leaving a positive impression.