Speciality-Food-Magazine-November-December-2024

12 PRODUCT NEWS Take stock with our new food and drink round-up @specialityfood Bone broth experts Freja have launched their nutrient-packed bone broths in a new format which is ideal for cooking. Designed to be used as an alternative to conventional stock cubes, which are often ultra processed, Instant Bone Broth is clean-label and provides high levels of protein and collagen to any meal. The sachets can also be added to hot water for a hot broth to drink. Good Guys Bakehouse, a challenger brand within the snacking biscuit sector, has added Paprika option to its range. Made with paprika, chilli powder and a touch of cheese, the new Good Guys Paprika Biscuit Melts join Black Pepper and Cheddar varieties. Steve Monk, founder of Good Guys Bakehouse, said, “What we’ve created with our Biscuit Melts is completely unique to the category. They’re biscuits designed for snacking, being crispier, lighter, and more moreish than anything else on the shelf. A new generation of shoppers are heading to the savoury biscuits aisle looking for healthier, tastier, more snackable options, and as a brand we’re delivering this. Made for ‘sofa grazing’ without the guilt, our New Paprika Melts are baked with paprika, chilli powder, a touch of real cheese and absolutely no palm oil, resulting in a biscuit that not only tastes real, but is lower in fat and calories too. As a brand, we’re breaking the boundary between biscuits and snacks, creating new occasions for the category, which is really exciting.” goodguysbakehouse.co.uk The ancient East African breakfast Masago Porridge, traditionally served by guides hiking Mount Kilimanjaro, is now available in the UKmarket. This nutrient-rich porridge is made using sorghum, chia seeds, flaxseeds, almonds and cashews, and contains eight plant- based prebiotics to help rebuild the gut microbiome. The porridge is also gluten-free and organic. Mahad Mohamed, director of Masago Porridge, said, “We’re excited to launch Masago Sorghum Superfood Porridge, a gut loving, organic breakfast made from ancient superfoods. Perfect for anyone seeking a more sustainable, gluten-free breakfast option that’s been fuelling mornings for generations.” masagoporridge.com Good Guys Bakehouse extend range with Paprika variant Masago Superfood Porridge enters market SALES ARE SET TO EXPLODE! THE LEGENDARY GENERAL’S HOT SAUCE IS NOW AVAILABLE FOR UK RETAIL sapphirebrands.co.uk • sales@sapphirebrands.co.uk • 01455 618898 Ed Armitage, co-founder of Freja, said, “We know that today’s consumer is looking for natural products with ingredients that you can pronounce, with appropriate levels of nutrition. The stock cube category is emblematic of everything that’s wrong with our food today. Traditional stocks and broths, which are some of the most nutritionally dense and complete foods around, have been replaced by little cubes Freja releases Instant Bone Broth of ultra-processed rubbish with almost no nutritional value. Other food categories have had their ‘better for you’ moments, but nothing has really changed in the stock cube aisle for 30 years, and the clean eating, functional food buyer is completely excluded from the category. We aim to change that with our Instant Bone Broth, offering a convenient and affordable alternative that not only tastes better, but provides significant nutritional value. The products have taken 2 years to develop, and mark an exciting new step as we continue on our mission to nourish the world with bone broth.” frejafoods.com