Speciality Food Magazine May 2024

specialityfoodmagazine.com 27 Salsa Macha CHILI MAVEN La Costena MEXGROCER El Yucateco MEXGROCER THE UK TORTILLA MARKET IS PREDICTED TO GROW AT A CAGR OF 5.22% BETWEEN 2021 AND 2028 RESEARCH AND MARKET HOW TO SELL THE MEXICAN If Mexican cuisine piques your interest, Eduardo has one piece of advice: stock authentic Mexican food. “Retailers must have a better variety of authentic Mexican food,” he says. “Sadly, they all have the same two brands, which are Tex-Mex rather than authentic Mexican food.” This could include stocking products that use genuine Mexican ingredients, or creating new dishes for your cafe or restaurant, such as slow-cooked carnitas, tamales or corn elotes. Even burritos and tacos can be spiced up a notch with authentic mole sauce or freshlymade salsa. Mexican cuisine also lends itself well to breakfast or brunch options, like huevos rancheros or chilaquiles. Another way to boost sales is to show off the versatility of Mexican cuisine, by giving a nod to the meat, dairy and/or gluten-free options. Using fresh ingredients like chipotle, paprika, coriander, avocado, beans and sweat potato, a variety of dishes can be created. There is no doubt that Mexican food will continue to thrive in 2024 – the only question is how independent retailers will introduce their customers to this exciting, authentic cuisine. HOT TO STOCK Speciality Mexican chillies, chipotle sauce, authentic tortilla chips, mesa fresh salsas, fresh guacamole, fruity hot sauces. Salsa macha is Mexico’s best kept secret: a condiment made with chillies, seeds, nuts, and garlic infused in oil to preserve the taste. It’s crafted with clean ingredients that blend together to give you complex, developing flavours. A spoonful of salsa macha adds a warming spice to your food, without being overpowering. Chili Maven’s salsa macha is made in Mexico using only home-grown Mexican chillies, and is available in two varieties: Mild & Smoky and Spicy & Nutty. Use it instead of a hot sauce to drizzle over pizza or stir it into pasta for an instant flavour boost. chilimaven.com/ Starting as a humble family business, El Yucateco carved its niche by mastering the art of homemade habanero chilli sauces straight from the Yucatan Peninsula. Now, it stands as of hot sauces, condiments, and traditional drinks that capture the vibrant spirit of Mexico. These bold, fiery creations are a must-have for any food lovers passionate about authentic flavours. Explore the deep culinary traditions of El Yucateco, available at mexgrocer.co.uk, and infuse your cooking with genuine Mexican heat. mexgrocer.co.uk La Costeña, Mexico’s premier grocery brand, has been a staple in kitchens since its humble beginnings selling jalapeño chilies in vinegar in 1923. Over the decades, it has expanded its product range to include a vibrant selection of pantry essentials. rich, flavourful salsas, to hearty canned and refried beans, and versatile tomatillos. La Costeña delivers authentic Mexican flavours, embodying quality and tradition with each product. This makes it an essential addition to any kitchen, encapsulating the essence of Mexican culinary heritage in every bite! mexgrocer.co.uk