Speciality Food Magazine May 2024

11 specialityfoodmagazine.com Popular Mallow & Marsh treat returns Following hot demand, Mallow &Marsh has brought back its much-loved Coconut Mallow Bar. The customer favourite initially launched in 2017, becoming a bestseller, and it is being relaunched with a new recipe that retains its special flavour. Commercial and marketing lead, Jonathan Burr, says, “Our consumer research showed us that coconut comes out top for our customers, so we listened to this feedback and decided it was time to bring the nostalgic flavour to our core range.” He adds that he has “no doubt the new flavour will be a welcome return for our loyal customers. Within the first 10 days of its online soft launch, the product sold out within 60 minutes of being on sale. We hope it will also attract solus shoppers to the category and brand too.” Based in Harrogate, Mallow & Marsh’s products are free of artificial colours, flavourings and palm oil, and use the best ingredients, including Fairtrade Belgian chocolate. mallowandmarsh.com Proper Snacks spices up its offering The maker of Propercorn has launched a new range of Properchips, powered by chickpeas. Proper Snacks’ latest addition comes in three tongue tingling flavours – Ghost Chilli & Yuzu, Jerk Sauce, and Katsu Curry, all inspired by global cuisine. Properchips contain less than 100 calories per serving, and are HFSS compliant, while also being vegan, gluten free and seasoned with natural flavours. Each pack has been illustrated by artist Ewa Lefmann, with every flavour having its own unique ‘character’. Sharing and grab bag formats are available. Proper Snacks founder, Cassandra Stavrou, says, “I’m addicted to the yuzu and ghost chilli chips. These flavours seriously deliver, and I’m so proud of the team for once again creating snacks that don’t compromise. This is what we mean by ‘done properly’. I can’t wait for everyone to try them.” proper.co.uk Two newmixes from Niche Cocktails RTD brand, Niche Cocktails, has added to its range of bar strength, premium canned drinks, launching two new products –Wild Strawberry Daiquiri, and Negroni . The Daiquiri delicately balances The English Distillery’s rumwith fresh lime, syrup and strawberries, while the Negroni boasts that classic, aperitivo-style taste, built on a base of Adnams’ award-winning Copper House Gin. “These two launches add exciting new flavour profiles to our range of premium cocktails,” says CEO Rob Breakwell, adding, “We have big plans for the rest of 2024. Last year we heavily invested in the brand with a complete new look and two fantastic drinks partnerships that not only elevate the flavour profiles of our cocktails, but increase customer confidence. Nowwe are delighted with the latest additions to our range, and hope these will help push Niche Cocktails to become the number one RTD cocktail brand in the UK.” nichecocktails.co.uk Pip Organic expands into snack bar category New 100% organic fruit bars, Pipsticks, are the latest launch fromPip Organics. Made with no added sugar or preservatives, packed with fibre, and accounting for one of your five a day, theymake ideal snacks, and picnic or lunch box fillers. The products are available in two flavours –Mango, and Pineapple &Mango. With sustainability inmind, Pipsticks are made only with organic produce, and are created using renewable energy generated by fruit waste. The brand was founded by husband and wife Patrick and Karen O’Flaherty, who previously ran an organic juice stall on London’s BoroughMarket, and were inspired to create healthy drinks and treats while bringing up their children. piporganic.com James White unveils Veg It Former customers of James White Drinks’ V8 juice should be delighted as the brand launches Veg it. Providing one portion of vegetables per serving, the juice packs in tomatoes, carrots, beetroots, celery, sauerkraut, leeks, cress and parsley. “I think people will be astonished how great Veg It tastes,” says owner Lawrence Mallinson. “This is the product that will finally convince the Great British public that vegetable juices are the best thing since sliced bread. “They are much lower in sugars than conventional fruit juices, yet are just as tasty and evenmore nutritious. Veg It was developed very much with the objective of satisfying the former V8 customer taste wise, while using superior ingredients.” jameswhite.co.uk