Snack Buyer July 2024

9 specialityfoodmagazine.com TWO FARMERS farmed, but our main hurdle was packaging.” Having looked at cardboard boxes and tins, and having long decided that plastic was a no-go, the pair settled on 100% compostable cellulose film. “The resulting packaging took two and half years to perfect and cost 10 times what conventional packaging would have done, but the results have reaped rewards – no doubt helped by the release of David Attenborough’s Blue Planet sixmonths before launch, which changed the world’s perception of plastic overnight.” Two Farmers’ focus on quality over price is also reflected in their flavours. No corners are cut in the production of their variants; for example, their Hereford Hop Cheese & Onion crisps are created using cheese fromCharles Martell (located less than 10miles from the Two Farmers farm), and the pair were determined to use the pure cheese rather than cheapening the product by diluting it with a blend of other flavourings. Also in the range are Lightly Salted, Salt & Cider Vinegar, Hereford Bullshot, Hereford Sausage &Mustard and WoodlandMushroom&Wild Garlic; all produced with the same attention to quality and detail. The same level of passion is applied to Two Farmers’ brand new cider –made using fruit from a neighbouring farm in line with their quality-and- provenance-first philosophy, and naturally fermented for optimumflavour – and their messaging around sustainable farming. “On our social media we share detailed insight into the reality of farming, and the reception has been great – engagement is significantly higher on that content than the other things we put out.” The hope is that by demonstrating what goes into farming conscientiously, consumers will be able to appreciate the nuances of fine food produced properly. A mission we can all appreciate. Two Farmers’ dedication to doing things properly is reaping rewards for people and planet THE GOOD STUFF F rom a concept that started fromhumble beginnings in the pub, Two Farmers has grown to be one of the most innovative players in the UK’s quality snackingmarket. “When we launched in 2018 we knewwe were coming into a saturatedmarket so had to have a point of difference; to begin with that was our sustainable methods of farming,” explains SeanMason, co-founder alongside fellow farmer Mark Green. “We were producing our own energy and able to produce the crisps within two miles of where the potatoes were