Snack Buyer July 2024

products popping in this space, which has grown considerably in recent years. Look out for ‘healthier sweets’ in enticing shapes and flavours made purely with fruit, all- fruit snacking bars, and dried fruit crisps, delivering a really great crunch thanks to new processing techniques. From dragonfruit to mango flavour, this is a new sweet spot for consumers. DRIED MEAT Low in fat and sugar, but high in protein, meat snacks have come a long way, and there is consistent growth in this snacking format. Shoppers are looking for premium versions of biltong and jerky, 6 @specialityfood THE SNACKINGTRENDS TOKNOWIN 2024 From cauliflower chips to grab-and-go biscuits, consumers are seeking out inventive newways to eat out-of-home this year I n the UK we love a snack. Whether that’s a cheeky little biscuit to dunk in our cuppa in the morning, or snuffling a bag of crisps in front of a good movie. As sales figures show, there’s been no slowing down of spending power here, especially as the trend for affordable ‘treat moments’ continues in the face of the cost of-living crisis. Shoppers are demanding delicious bites that don’t break the bank but, increasingly, are looking for snacks boasting health claims today, in light of HFSS regulations. FRUIT We’ve seen some incredibly fun