Snack Buyer July 2024

4 NOVEL FOODS products that meet these evolving needs to incorporate wide dietary preferences across our products.” “We predict the UK snackmarket will see a continued shift towards healthier andmore sustainable options,” he concludes. “Consumers are increasingly looking for snacks that not only taste great but also offer nutritional benefits and transparency in their sourcing. Novel Foods is excited to be part of this evolution, consistently innovating to meet the changing needs of our customers while ensuring that our bold flavours continue to satisfy.” A s a business delivering delicious, allergen-free snacks that everyone can enjoy, Novel Foods’ mission is to “combine quality, bold flavours and sustainability, ensuring our snacks cater to a wide range of dietary needs while remaining a favourite among snack lovers,” explains Puyan Moslehi, sales director. Novel Foods is home to two distinct brands – Indulge and Primadeli – both of which offer delectable and top-tier snacking options. “The Indulge brand stands out by offering a variety of delicious, guilt-free, gluten-free corn snacks in bold flavours and nibble-sized shapes – all crafted without any artificial colours, flavours or preservatives,” says Puyan. With the range including Crunchy Corn Nibbles available in TexMex Cheese, Smokehouse BBQ, Sour Cream and Sizzling Spice flavours, as well as Tortilla Mini Chips in TexMex Cheese flavour, they deliver on taste as well as free-from credentials to cater for their fanbase which ranges fromhealth-conscious individuals and families to flavour enthusiasts wanting to snack without guilt. Meanwhile, the Primadeli range offers Italian-inspired snack breads and world-inspired dips, including Pizzeria Bites, Rosemary Bites, Truffle Bites, Classic Houmous, CreamCheese, Mild Salsa and Tomato Tapenade – “the aim is to celebrate global flavours through quality and diverse snack options,” explains Puyan. “As consumers become increasingly aware of what they eat, the demand for clean, allergen- free snacks will continue to rise,” says Puyan. “We are committed to expanding our range with innovative @specialityfood Allergen-free and full of flavour, Novel Foods’ Indulge and Primadeli ranges are here to satisfy snackers of all persuasions FREE-FROM FOR ALL