Snack Buyer July 2024

26 BILADI and high in fibre, calcium, protein and antioxidants, they are free from gluten and lactose while being rich in vitamins B and E, magnesium and iron. Biladi’s passionate attention to detail was quickly recognised, as within a fewmonths of launching into the UK’s speciality food scene all four products in the range had Great Taste stars to their name, with the Carob and Grape Tahinis each boasting three stars. With their health credentials, versatility and award-winning flavours, Biladi’s sweet tahini spreads offer a delicious taste of the future. I t’s no secret that the consumer appetite for Lebanese food is growing, and with it comes a wider appreciation of one of its stand-out stars: tahini. A paste made with sesame seeds, it’s a deceptively simple staple in 2024 and, as with many fine food products, quality is key to boosting the enjoyment levels of the end consumer. Thankfully, Biladi Foods is on hand with its supreme quality spreads, which sit in its range alongside Spicy and Regular Za’atar and Olive Oil sauces. There are four products in Biladi’s tahini range: Lebanese Tahini Paste in a 300g jar, Chocolate Tahini, Carob Tahini and Grape Tahini, each of which use sesame seeds sourced from the Al Qadarif region of Sudan which is famed for growing the most flavoursome sesame seeds. Key to the Biladi mission is educating both consumers and retailers about the uses and nutritional benefits of its tahini. Keen foodies will relish Biladi’s Instagram page, which is packed with recipe ideas to tempt the tastebuds of discerning consumers – and inspire retailers to display the products in inventive ways. Smothered on toast, swirled into porridge, served alongside fruit, used as a key ingredient in cakes, pancakes and other bakes, or simply spooned from the jar, these sweet spreads are a boon for food lovers and the retailers they shop with. They’re packed with nutritional benefits, too. Naturally low in fat @specialityfood Delicious, nutritious and award-winning; Biladi’s tahini spreads are perfectly placed to tempt discerning consumers’ tastebuds SWEET SUCCESS