Snack Buyer July 2024

15 specialityfoodmagazine.com FIDDLERS W ith the provenance of Fiddlers Lancashire Crisps baked into the name, even the few food lovers who are not yet aware of the business would appreciate the quality of the produce that goes into creating this range of crisps – and a recent appearance on television alongside The Hairy Bikers, before Dave Myers’ sad passing, has bee n a highlight of the past year. “They put our business on the map andmade more people aware of what we do and how we do it, and our sales went up as a result,” explains John Fiddler, son of founder Robert. “What he’s done for our business is priceless,” he adds. Fiddlers (with the help of The Hairy Bikers) have well and truly highlighted the region as a home of quality produce. John is rightly proud of his business’s Lancashire roots andmakes sure to support local producers and farmers whenever possible. That’s why the range has an unmistakeably and thoroughly unique local flavour; the range consists of Sea Salt & Lancashire Vinegar, Lancashire Cheese & Fiddlers Lancashire Crisps are proof that quality, taste and provenance go a long way to producing the perfect snack Onion, Lancashire Black Pudding & EnglishMustard, Lancashire Sauce and Lancashire Sweet Chilli, as well as stalwart flavours Sea Salt and Sea Salt & Black Pepper. Not to mention Simply Spuds, which allow the delicous flavour of the county’s best potatoes to shine through. “We’re picking up business because of our point of difference as well as our high quality,” explains John, “and because people are appreciating indulgences they can enjoy at home rather than going out due to the cost-of-living crisis.” It’s not only Lancashire-based audiences that appreciate Fiddlers’ provenance. “Eachmonth we pick FROM FIELD TO PACKET up one or two new customers who are not based in the area,” says John, “and people u ndoubtedly like to s upport businesses t hat are close to h ome – this includes p roducts made in B ritain rather than o verseas”. Fromfield to packet – everything is done on-site to create Fiddlers’ premium crisps. “The potatoes are grown seconds away from the farmyard, where they are stored, and they are made into crisps a stone’s throw away down a farm track,” explains John. With proud provenance, a growing fanbase and passion and expertise behind every bite, the future looks bright for Fiddlers Lancashire Crisps. The potatoes are grown seconds away from the farmyard, where they are stored, and they aremade into crisps a stone’s throw away down a farm track