Snack Buyer July 2024

12 BURTS but also ensures that our potato chips are made from the freshest and highest quality potatoes and ingredients. For example, our Spicy Sweet Chilli packs feature chillies from South Devon Chilli Farm, and our hand-cooked process in small batches guarantees that each potato chip is perfectly cooked and packed full of flavour. Additionally, our dedication to local community support, such as the long-standing partnership we have with the RNLI, reinforces our commitment to making a positive impact. Since 2021, Burts has supported the RNLI, contributing £250,000 to the vital lifesaving work along the UK's coastlines. As part of our ongoing partnership with the RNLI and their 200th anniversary celebrations this year, Burts announced the launch of its limited-edition RNLI pack takeovers this summer. The partnership demonstrates the crucial role the sea plays in the lives of the Devon community, and the importance of the RNLI’s work for locals and thousands of visitors to the county every year. The exclusive packs feature local heroes from the RNLI on two of our most popular flavours, Lightly Sea Salted and Sea Salt & Malt Vinegar, and the packs are available to buy delicious snacks, we also support independent suppliers and give back to the community through charities like the Royal National Lifeboat Institution (RNLI). Our range at Burts includes a variety of hand-cooked potato chips, each offering unique and exciting flavours crafted with high- quality, locally sourced ingredients. For instance, our Mature Cheddar and Onion potato chips feature Quicke’s award-winning cheddar from Exeter, and our other staple flavours include Lightly Sea Salted, Sea Salt & Malt Vinegar, Devon Roast Beef, Prawn Cocktail and Spicy Sweet Chilli, all of which continue to be favourites among our customers. We also offer more adventurous flavours like our new Beef & Mustard Ridges, as well as Reaper Chilli & Lime belonging to our ridges range. Each pack is made with care and precision, ensuring that every bite delivers a burst of flavour and a satisfying crunch. What truly sets Burts apart in the market is our unwavering commitment to quality, provenance and community. We pride ourselves on sourcing Red Tractor approved potatoes from local growers in the South West. This not only supports local agriculture T he secret to Burts' hand- cooked chips? Just simple, authentic flavours done well and sourced locally. At Burts, we pride ourselves on making tasty and crunchy British potato chips, putting care and attention into each hand-cooked batch we make. Plymouth, Devon, has been our home since 1999, and today, Burts is known for making premium, hand-cooked British potato chips with care. We work with brilliant local growers and suppliers to add a touch of West Country flair into our award-winning premium snacks. From Colwith Farm’s premium quality Cornish potatoes to Quicke’s award-winning Mature Clothbound Cheddar, we choose the best local ingredients to ensure our chips are top-notch. Whilst being dedicated to creating By sourcing locally, we reduce our carbon footprint through transportation and end consumers can enjoy our snacks knowing they aremade with care, fromfield to pack KEEPING IT LOCAL @specialityfood throughout July and August 2024. Provenance is at the heart of Burts. We understand that fine food retailers and consumers are increasingly seeking products with a clear and transparent origin. Knowing where our ingredients come from, and how they are grown, processed, and transported, allows us to ensure the highest quality and taste. Our close relationships with local growers and suppliers in the South West, such as Jeremy Oatey at Hay Farm, a spuds throw away from us in Anthony, Cornwall, enables us to maintain a strong and trustworthy supply chain, ensuring that our consumers receive only the best. Working with local growers and suppliers means that we maintain the highest standards of quality and boosts our sustainability credentials. By sourcing locally, we reduce our carbon footprint through transportation and end consumers can enjoy our snacks knowing they are made with care, from field to pack. Maxine Stringer, QSHE director at Burts, explores what makes their snacks stand out from the crowd TRENDING NEW FLAVOUR We recently announced the introduction of our brand-new, limited-edition flavour of Spicy Barbecue hand-cooked potato chips to our range for summer 2024. Our new product, available for a limited time, combines warm, spicy barbecue flavours with a hint of honey, offering a delightful taste experience that reflects our dedication to innovation and meeting evolving consumer snacking trends.