Drinks Buyer 2025

7 JAMES WHITE Suffolk and Cambridgeshire.” These suppliers are carefully chosen, with organic credentials playing a large role in JamesWhite’s sourcing decisions. “We use organic products because we understand the importance of looking after the environment and the world we are in,” explains Zoe. “We want to ensure that our products aren’t harming that, and that they are the best-tasting that they can be –we have found that organic ingredients simply taste the best.” Pressed, mixed and bottled on- site, JamesWhite’s flavour-packed range doesn’t only offer a solution for shoppers looking for a hit of goodness but also for retailers keen to make convenient savings. “The fact our juices are ambient means that retailers don’t need to worry about using valuable refrigerator space, or about shelf life as a lot of our products have a 12-18month shelf life.” Organic, convenient and bang on trend, JamesWhite’s range is a perfect fit for discerning independents. We want to ensure that our products are the best- tasting that they can be – and we have found that organic ingredients simply taste the best F or over three decades James White has been crafting delicious organic drinks on its site in Suffolk, and while its range is both innovative and convenient, its team is cutting no corners when it comes to quality. Its Zingers are right on the trend pulse – a premiumpick-me-up a step above the other options available on the conveniencemarket, the four-strong range has been a strong seller since launching in 2015. “As well as our popular Ginger Zinger and Turmeric Zinger wemake an extra- hot ginger with double the amount of ginger and a hit of chilli, as well as a Lime & Chilli Zinger with a littlemore sweetness,” says Zoe Lamb, NPD and marketingmanager. “Our most popular product is Beet It, an organic beetroot juice, and Big Tom, a spiced tomato juice, but we also produce a range of apple and vegetable juices.” Asmany of the ingredients as possible are sourced locally before being bottled on-site. “For example,” says Zoe, “we source a lot of beetroots from farms nearby in @specialityfood James White is sacrificing nothing in its mission to boost on-the-go drinks CONVENIENTLY ORGANIC