Drinks Buyer 2025

6 SUMA S umaWholefoods has long been a champion of ethical trade, and its newly rebranded organic Fairtrade coffee range reflects its commitment to fairness and sustainability. More than just a fresh new look, the range represents real investment in farming communities and better livelihoods for growers. Suma’s coffee is sourced from smallholder co-operatives across Latin America, Africa and Southeast Asia, where farmers receive a guaranteedminimumprice under Fairtrade certification. This ensures they are not at themercy of volatile global markets. The additional Fairtrade premium funds essential community projects, such as education and female empowerment in Peru, sustainable agriculture training in Sumatra, and social justice initiatives in Ethiopia. As a worker-owned co-operative, Suma is dedicated to fair business practices and supporting other co-operatives. Its coffee is grown organically, without synthetic pesticides or fertilisers, protecting both farmers and their land. The rebrand gives the range a fresh, modern identity while keeping its core values at the forefront. The bold newpackaging highlights the More than just a fresh new look, the range represents real investment in farming communities and better livelihoods for growers specialityfoodmagazine.com Suma’s rebranded speciality Fairtrade coffee spells a new era for hot drinks BREWING CHANGE coffee’s origins and the real impact behind each purchase. With a choice of blends, from dark, intense espresso to smooth, easy-drinking roasts, Suma’s organic Fairtrade coffee delivers on taste while supporting co-operatives that prioritise fair pay and long-term resilience. By choosing Suma’s coffee, consumers are directly supporting farmers and their communities - ensuring a fairer deal for those who grow it.