Drinks Buyer 2025

23 FITCH & LEEDES Sapphire’s global brand ambassador) is inspired by the adventures of esteemed Londonmerchants Ralph Fitch andWilliamLeedes, who embarked on their legendary voyage to India and the East in 1583, in pursuit of a world of new flavours. Their ship, De Tyger, is emblazoned on each can as a reminder that every sip of Fitch & Leedes is a journey, and a memorymade. Across its ranges Fitch & Leedes is trusted bymixologists and bartenders worldwide for its exceptional quality, blending legacy, innovation and passion. As the pouring partner for more than 130 leading spirits, the brand is renowned for crafting sophisticated drinks – from refreshingly effervescent tonics, to complex, bespoke mixers. Made with pristine, quadruple filtered water for purity, and infused with intricate fruity and botanical flavours, each infinitely recyclable can is impeccably balanced. A bestseller is the elegant Pink Tonic, which opens out gin beautifully with its delicate notes of rose petal and fresh cucumber. Grapefruit is one of the tastes of the moment, and a key ingredient of the popular Paloma cocktail. Fitch & Leedes’ Grapefruit Tonic encapsulates those heady, zesty, aromatic and complex citrus notes for a perfect serve. Delving further into the mystical world of mixology, the brand’s Blue Tonic creates a sense of magic, bringing an element of fun to any glass with its ocean-coloured hue and hints of blueberry and cardamom. One of the brand’s unique USPs is the Scan the QR Code found on every can – this allows the consumer or bartender to transform into a seasonedmixologist, as it offers cocktail recipes, mixology videos and pairing advice across the range. Plus, in line with the growing consumer demand for sustainability, Fitch & Leedes is committed to only using infinitely recyclable cans, meaning no glass disposal costs for on trade. A s consumers continue to crave the comfort of familiarity and tradition, ‘nostalgia’ has become one of the key trends weaving a thread through the food and drink industry. Setting sail on this journey alongside discerning drinkers is Fitch & Leedes –maker of unique mixers, tonics and exotic soft drinks which embrace the spirit of exploration and discovery, while tipping a hat to the past. The globally revered brand (rated best tonic in the world by Bombay @specialityfood Elevate your tasteful moments with Fitch & Leedes CRAFTED PERFECTION IN EVERY SIP Our unique on-can QR code means that everyone can be a mixologist