Drinks Buyer 2025

22 DELAMERE D elamere’s Flavoured Milk range has enjoyed continued success in the last 12 months with sales up 15%. Flavoured milk sales in the convenience sector are around 10.4%, which is ahead of the healthy 9.5% seen in total grocery (Source: Nielsen to March 2024). Delamere’s established 500ml glass bottle products remain popular, and are available in six award-winning flavours – Strawberry, Chocolate, Banana, Iced Coffee, Vanilla and Salted Caramel. More recently, Delamere unveiled its smaller 240ml glass bottles, perfect for on-the-go opportunities, in four delicious flavours – Chocolate, Strawberry, Banana and Iced Coffee. The range of both 500ml and 240ml glass bottles will see a design refresh as well as NEW exciting limited edition flavours added during 2025. Delamere’s flavouredmilk range currently sells throughmultiple retail, convenience and on-the-go fixtures and both formats are popular choices, offering a high rate of repeat sale. Dan Yates, national account manager at Delamere said, “Flavouredmilks offer the consumer an alternative to fizzy soft drinks, so while it might seem the dairy fixture is the obvious place for them, the on-the-go fixture is definitely worth considering for its high footfall and impulse opportunity, as well as in a meal deal. “There’s never been a better time to review your flavouredmilk offering andmaximise on this growth area. Delamere Flavoured customers are incredibly loyal, they knowwhat they like, and once they have a reliable stockist, they will come back for more, often on a daily basis!” specialityfoodmagazine.com With sales of Delamere’s flavouredmilk seeing healthy growth, it’s time to stock up for 2025 DAIRY TO-GO There’s never been a better time to review your flavoured milk offering and maximise on this growth area