Drinks Buyer 2025

17 WINE THAT’S FRUIT time-honoured natural fermentation techniques (just like traditional wine), allowing the beautiful essence of each fruit to shine through, in every sip. There are four flavours in the range, all being 11% ABV. They avoid using any ‘nasties’ whenmaking their fruit wine, following amotto of ‘less is more’ – so the wines are each uniquely sulphite-free, vegan friendly and naturally gluten-free. A treat that’s accessible to all! Wine That’s Fruit’s lightly sparkling Apple Wine has a delicate mouthfeel and true appley flavour that works beautifully alongside a cheeseboard or even Sunday’s roast pork. The sparkling StrawberryWine is loved by customers for its sunshiny, summery flavour – a perfect aperitif with a few sprigs of mint and slivers of cucumber. Wine lovers appreciate the rich, rose-like colour and tart, bright flavour of the brand’s still Raspberry Wine (ideal with charcuterie). While the still Blackcurrant Wine boasts versatility as a chilled drop alongside roast lamb or beef, or served warm in the winter months with a twist of orange peel, spices andmaybe a splash of brandy. Wine That’s Fruit products are available direct from the business. “The appeal for the trade,” says Peter, “is that we’ve got something here that’s quite different. Something you can’t find anywhere else with unique properties that resonate with the core RTD audience. “AndWTF, with a cheeky name to boot!” T he British winemarket is enjoying a whole new audience. As the shelf appeal of RTD cocktails increases, so too does the appetite for canned wines – especially amongst the Millennial audience. Canned wine is innovative, approachable and unstuffy. It allows consumers tomoderate intake and switch varieties without waste. It has unmistakeable sustainability credentials, being lighter to ship and transport than glass, being endlessly recyclable, whilst also creating the ideal environment to keep the wine fresh – nomore corked wine! Best of all, it’s incredibly portable, supporting our active lifestyles. Taking a few cans to enjoy at the races, a gig or the beach on a picnic, has become really rather fashionable. For Peter Allen, founder of Herefordshire-basedWine That’s Fruit, starting an RTDwine business two years ago was a no-brainer. He was inspired by the fruit-based drinks he conjured up for his granny and her friends in his youth, and brought this to life throughWine That’s Fruit. “With traditional wine sales flatlining and the RTDmarket growing rapidly, I knewwe needed to innovate with both the product and the packaging. It needed tomove forward like other drinks have. That’s why RTD products have caught people’s imagination,” he says. Wine That’s Fruit is fruit wine for the next generation. Amore sophisticated serve –winemade from fruits other than grapes. It’s made simply by squeezing all the goodness out of locally grown orchard fruits and berries and using @specialityfood Tap into the growing RTDmarket with Wine That’s Fruit’s innovative drinks A DIFFERENT WAY TO ENJOY WINE