Chocolate Buyer 2025

20 A QUESTION OF TASTE Nostalgia will always play a strong part in the connection we have to confectionery. Remembering the tins of chocolates we passed around with our families as children at Christmas, or the little bags of pick ‘nmix granny snuck into our pockets as a treat. While retailers should always keep one eye in the past when it comes to the sweet aisle, they shouldn’t miss the opportunity to be bold, tapping into the latest flavours and trends setting the food scene alight. There’s certainly been a lot of change recently, as consumers are drawn to bigger, more ‘shouty’, tastes that make a lasting impression. @specialityfood When sourced well, matcha offers incredible health benefits, works beautifully in functional beverages, and has an amazing flavour when used in baking. Plus, its deep green colour makes it visually striking, which has helped boost its appeal OLIVIA NOTTIN, MATCHA & BEYOND GINGER IS PREDICTED TO GROW AT A CAGR OF 5.4% BETWEEN 2025 AND 2030 MORDOR INTELLIGENCE MATCHA THE ONES TOWATCH RYE CHOCOLATES MATCHAWHITE CHOCOLATE BAR High quality white chocolate from the Dominican Republic is combined with peach- infused matcha from Bird & Blend. ryechocolates.co.uk OMBAR OAT M’LK MATCHA LATTE Super creamy oat m’lk chocolate gets powered up with a deep-filled centre, brimming with Perfect Ted’s organic matcha. ombar.com WILLIE’S CACAO MATCHAWHITE CHOCOLATE BAR Luxury white bean to bar chocolate, infused with ceremonial grade green tea for an emerald colour and earthy, sweet flavour. williescacao.com According to ITS, the flavours predicted to infiltrate the confectionery market most strongly over the next 12 months include melon (particularly watermelon), spicy, pandan, yuzu, ube and lychee.