Cheese Retailers April 2024

specialityfoodmagazine.com 27 majority of customers were regulars who have remained loyal for a number of years, withmany recounting stories of how they first came to the shop as children. We wanted to breathe new life into the shop and attract new customers, especially the younger generation.” Understandably, social media played an important role in achieving this goal. “We actively embraced social media, which has become such a strong tool for us to reach out to a wider audience.” Revitalising an established shop Taking on a business which already boasts an established reputation and regular customer base isn’t for the faint of heart, but it’s a challenge that Mark and John completed with aplomb. “One of our biggest successes is the re-brand of the business in the year we took WEWANTED TO BREATHE NEWLIFE INTO THE SHOP AND ATTRACT NEW CUSTOMERS, ESPECIALLY THE YOUNGER GENERATION over,” Mark begins. “The shop had been known as Birkdale Cheese Centre since its establishment and carried a rather outdated logo. We wanted to bring the shop up to date and refresh what was already a successful business. A simple tweak of the name meant we maintained the business’s integrity and gave it a new lease of life, a new floor and lighting finished everything off. The re-brand also included a re-design of our website, which has seen a significant increase on our online marketplace.” BEST-SELLING CHEESES FROMAGERIE LINCET DELICE DE BOURGOGNE A rich and buttery triple cream cheese with a bloomy rind. fromagerie-lincet.net BIRKDALE CHEDDAR Amature, creamy Cheddar individually blended for Birkdale Cheese. birkdalecheese.com GARSTANG BLUE A smooth and creamy cheese with amild blue flavour. dewlay.com INGLEWHITE BUFFALO Rich, savoury and creamy, this hard cheese is clothbound and aged for at least six months. carronlodge.com