Cheese Retailers April 2024

It’s with good reason that Jarrolds has become a go-to for cheese aficionados as well as those seeking out great food and drink from across the board. Indeed, within the Food Hall itself are a number of places to eat and drink including two wine bars, a coffee bar and The Exchange: a 40-seat restaurant offering a menu of pizza, pasta and salads alongside an “extensive” wine list. Customer service is the name of the game at Jarrolds, and The Cheese Room is custom-built to delight customers – to turn the shopping experience into an event in itself. “A customer comes in looking for a treat for a Friday night or something to wow their dinner party guests, for example, and they can talk to our cheese connoisseurs and come away having had a wonderful bespoke experience which only adds to the enjoyment of the items,” explains Stephanie. Despite its impressive heritage, innovation and customer experience is the name of the game at Jarrolds. “Our dedication to stay relevant and innovate based on the customer today on the future [is key],” says Stephanie. “We understand the importance of experience – be that through our services, restaurants or colleagues who seek to ensure that everyone who visits Jarrolds has the best possible time.” The Jarrolds customer is a discerning shopper who respects the business’s family values, says Stephanie – and the business is only to happy to pull out the red carpet. “Our customers 24 @specialityfood W ith a history spanning over 250 years –with 200 situated in Norwich – Jarrolds is an icon of the Norfolk retail scene. While the store houses a range of departments including fashion, home and lifestyle, its food offering is made it a true destination for local and visiting food lovers. “In 2022 we took on a large project to develop our food hall, located on our Lower Ground Floor,” begins Stephanie Crowe, marketingmanager. As well as showcasing an eclectic range of food and drink from the local area and beyond – including a stand-out Italian ambient selection – the site boasts a specially equipped Cheese Room. “The Cheese Room is dedicated to artisanal, handmade cheeses,” continues Stephanie, “and features an aged-to- perfection array of local as well as further afield cheeses.” To guide cheese lovers on their quest to find the perfect cheese for any occasion, “knowledgeable experts are always on-hand to offer advice and tips for the perfect cheeseboard.” LOCATION: NORWICH, NORFOLK FOUNDED: 1823 FOUNDER: JOHN JARROLD Jarrolds Local Champion The launch of Jarrold’s Food Hall in September 2022 was “a big headline,” says Stephanie. “It was a project which brought together so many of our teams with some big layout changes and the implementation of areas all based around customer experience. We rose to the challenge because we all had faith that this was going to excite and delight our customers.” BRAND REVAMP EAST ANGLIA