Cheese Retailers April 2024

specialityfoodmagazine.com 17 Francisco and Sabina plan to expand their offering as 2024 progresses. From new cheeses and complementary products to British and high quality Continental favourites, customers are in for an indulgent treat. “We may also look at hosting tasting events of some nature,” suggests Francisco, “but that is still very much in the planning stage.” AN EVOLVING OFFERING the cheeses they sell, their origins and flavour profiles, and to ensure they are always at their best. “We take time to study the cheeses we offer so we can confidently share the stories of them and their producers,” explains Francisco. “Customers want to be informed about what they are eating these days, and we verymuch enjoy helping them to feel connected to the cheese and its origins.” Sharing their knowledge with customers has paid off. “We now have many regulars who will ask for cheeses whichmay have been obscure before we opened,” and the team are often asked to add “something else you know I’ll like” to their purchases. The customers asking for a surprise addition know they’re in safe hands. “Our commitment to quality, by ensuring that our sourcing of cheese is only from the most reputable producers – emphasising quality of quantity – sets us apart,” says Francisco. “We want our customers to have a delightful experience as they savour cheeses at their peak.” All customers, whatever their requirements or appetite, receive the very best service at The Cheese Hole. “We take time to understand customers’ preferences, offer personalised recommendations, and share insights about cheese pairings and serving suggestions to create a memorable, fun and enjoyable shopping experience,” says Francisco. WEWANT OUR CUSTOMERS TO FEEL AT EASE AND RELAXED, AND TO HAVE SOME FUN