Cheese Buyer - May 2025

all carefully crafted to elevate the cheese experience.” Primed for success Snowdonia go above and beyond in their efforts to support retailers, supplyingmuchmore than its superb product range to boost sales. “We’re committed to supporting fine food retailers with everything they need to showcase our range in the most impactful way,” says Richard. “Our support goes far beyond supplying award-winning cheese – we offer fully integratedmarketing resources to help drive sales and inspire shoppers. “This includes our themed campaign kits, centred around popular cheese occasions such as the ultimate cheese toastie, gourmet cheeseburger, or perfect cheese board. Each kit contains recipe leaflets, tasting stock for sampling, and eye-catching shelf wobblers.” This support is also available in-person and digitally for optimum 34 SNOWDONIA M ention the name ‘Snowdonia’ to any cheese fan, and no doubt they will respond with a smile as well as a rundown of their favourite cheeses in the range (and recommendations of how they are best enjoyed). The business is loved across its home county and far beyond and has won numerous awards – testament to the craft that goes into the creation of its range. “As we approach our 25th anniversary next year, we’re proud to reflect on a journey defined by our award-winning product range, and a deep connection to our NorthWales roots,” begins Richard Newton- Jones, commercial director. “From humble beginnings, Snowdonia Cheese Co has grown into a globally recognised brand, available in over 30 countries and stocked by premium retailers and fine food specialists across the UK.” Black Bomber is a renowned strong seller across the UK, adored by cheese lovers young and old, and the rest of Snowdonia’s varied range – complete with upsell opportunities – is sure to delight Cheese Buyer readers’ customers. “Our Black Bomber ExtraMature Cheddar has become amulti-award-winning icon, and we’ve continued to innovate with unique offerings such as Truffle Trove and Rock Star,” continues Richard. “Over the years, we’ve expanded our range beyond cheese to include cheese bakes, artisanal chutneys and accompaniments – have also reported that the updated design helps the product stand out on shelves, boosting awareness and sales,” explains Richard. A deliciously hot future With Snowdonia leading the charge when it comes to tasty new iterations of classic cheeses, you can be sure that the team is constantly creating newproducts to delight its fanbase. “Innovation continues to drive us forward,” says Richard. “We previewed our newHot Honey at the FarmShop & Deli Show, launching this June. It’s a bold blend of single-origin blossomhoney and fiery South American Scotch Bonnet chilli, crafted in traditional copper pans for the perfect balance of citrusy sweetness and savoury heat.” This trending condiment is more versatile than youmight think: “It’s the ideal pairing for cheese, charcuterie, andmore,” says Richard. Retailer support and an innovative – and constantly evolving – product range to boot; Snowdonia is the smart choice for discerning cheese retailers. success, explains Richard. “We also provide social media toolkits and staff training. Our goal is to create an engaging customer journey – helping retailers bring the Snowdonia experience to life.” Snowdonia’s wide-reaching range underwent a redesign in 2024 to highlight its quality and provenance, and the new look has proven popular with customers of all persuasions. “The rebrand has been incredibly well received,” says Richard. “Stockists and consumers alike have embraced the refined look and feel, which reflects the exceptional quality of our products and our commitment to craftsmanship. The newpackaging proudly celebrates our Welsh heritage.” The new look hasn’t just proven to be attractive, it’s achieved tangible positive results too. “We’ve seen increased engagement across digital platforms and positive feedback fromboth new and long-standing Snowdonia consumers. Retailers @specialityfood By staying true to its roots and delivering consistently excellent cheese, Snowdonia has become one of the fine food world’s best-loved brands 25 YEARS STRONG