Celebrating Welsh food and drink

8 @specialityfood STATISTICS The power of ‘Welshness’ There’s undoubtedly a strong appetite for Welsh food and drink Harnessing the power of ‘Welshness’... ...to attract more shoppers, increase sales, and increase loyalty. Welsh Shoppers... 8/10 65% Nearly 2/3 2/3 2/3 7/10 8/10 would choose Welsh for top products (Like for Like) say it’s important for their retailer to stock a good range of Welsh products think their seeing Welshness on packs encourage shoppers to buy the product would like would pay more for Welsh, up from 44% in 2017