Artisan Essentials 2025

insights, and be inspired by trend-led panels in our free-to-attend seminar programme. What are the biggest trends in the world of natural and organic food and drink right now? Brain foods are having a major moment, with a strong focus on the six key nutrients that support brain health. Even retail giants like Marks & Spencer have jumped on board, launching a dedicated range featuring nutrient-rich snacks, cereals, and pantry staples. Protein innovation is another big trend. It’s no longer just about traditional protein bars - there’s now an exciting variety of protein-rich foods and drinks catering to the growing demand for healthier snack options. Looking ahead to 2025, one of the most intriguing developments is the rising interest in sea plants. Ingredients like seamoss, seaweed, and water lentils are set to make waves in everything from functional foods to sustainable nutrition. Why do you feel it’s important for readers to invest in this category? According to NielsenIQ’s Global Sustainability Report, ‘stores offering eco-conscious products see increased customer retention, with 65% of shoppers more likely to return to retailers that align with their values’. If it wasn’t already obvious, shoppers are actively seeking clean-label, ethically sourced, and environmentally friendly products. As well as this, governments and specialityfoodmagazine.com 5 ATTENDING THIS EVENT IS ESSENTIAL, IT SENDS A CLEARMESSAGE THAT THIS MOVEMENT MATTERS AND THATWE ALL NEED TO RALLY BEHIND IT PARTNER CONTENT regulatory bodies are increasingly pushing for stricter environmental and ingredient standards. Stocking natural, organic, and sustainable products isn’t just about following a trend, it’s about meeting consumer expectations, helping profitability, and future-proofing your store in a rapidly evolving landscape. What’s in the future for the natural and organic food sector? Nowmore than ever, our industry plays a crucial role in shaping the future of our planet. The goal should be to make natural and organic the standard – not the exception – because everyone deserves access to healthier, ethically produced food. Attending this event is essential, it sends a clear message that this movement matters and that we all need to rally behind it. NOPEXwill continue to champion emerging brands by bringing fresh talent to the market. Above all, the show fosters vital connections between buyers and brands that will strengthen the industry for years to come. Natural & Organic Products Expo will return to Excel London onMonday and Tuesday (12th-13thMay). To register for a free trade ticket, head to www. naturalproducts.co.uk.