Artisan Essentials 2025

@specialityfood 42 searches, and offers the opportunity for brand discovery and audience interaction. The aim is to inspire, educate and entertain audiences on social, it’s no longer fine to just showcase the product you offer and hope it speaks for itself, you need to build a brand tone of voice and capture the attention of your audience to build a community online around the brand and product. Take Innocent for example, the proportion of its content which is solely product focused is minuscule, but they’re widely regarding as one of the brands doing it best. Ann Grier head of growth, Seed Group Platforms like Instagram and TikTok give brands a space to highlight what makes themunique, whether the ingredients’ quality, the passion behind the process, or the people who make it all happen. Short-form videos, live tastings, and behind-the-scenes content help bridge the gap between digital and real-life experiences, offering a taste of what’s to come. Beyond content, social media builds community. Engaging storytelling, interactive polls, and user-generated content help turn one-time buyers into loyal fans. And with features like TikTok Shop, brands can seamlessly turn engagement into sales. Pamela Miller founder, AB Fiftyone Your digital space should be intuitive with easy navigation and fast load times, keeping potential customers engaged. In the fine food sector, finding your brand’s unique voice is vital. Customers should connect with the food’s origins and embrace your brand’s values. Key touchpoints are interactive recipe blogs, customer stories, and live cooking demos on social media, all building a rounded experience. Finally, extend beyond products by hosting virtual tastings or collaborating with chefs aligned with your ethos, embedding your brand within foodie communities. Move from seller to storyteller for a lasting online presence. IN THE FINE FOOD SECTOR, FINDING YOUR BRAND’S UNIQUE VOICE IS VITAL. CUSTOMERS SHOULD CONNECTWITH THE FOOD’S ORIGINS AND EMBRACE YOUR BRAND’S VALUES. KEY TOUCHPOINTS ARE INTERACTIVE RECIPE BLOGS, CUSTOMER STORIES, AND LIVE COOKING DEMOS ON SOCIAL MEDIA