Artisan Essentials 2025

ARTISAN ESSENTIALS specialityfoodmagazine.com 41 polls, share recipes, host live Q&A sessions, or showcase user-generated content. Encourage customers to share how they use your products - it’s a great way to build loyalty. Don’t rest on your laurels. The world of digital is the perfect environment to test, learn, evaluate and go again. So be clear about your objectives, find the best means to record your impact, and you will enjoy the dividends of a strong digital brand. Alex Halls senior account director, Hatch Organic search is crucial, and both websites and social platforms need to be optimised for consumer intent. Social is the go-to place for inspiration-led thought-leadership-style posts that can dive into aspects like sustainability or craftsmanship. Twitter/X is ideal for quick interactions and trending conversations, where your brand’s voice should remain consistent, even in short posts. Engaging with your audience through comments, direct messages, and reviews is also crucial for building long-term relationships. This personal connection helps foster loyalty and trust, which is vital for a successful online presence. Robert Goldsmith CEO of Spinnaker Authenticity resonates deeply with UK consumers, especially for speciality or premiumbrands. Use social media to tell your story - whether it’s the craft behind small batch production, rare ingredients, or your brand’s origins. Rich visuals and storytelling build trust and interest. UK consumers love interactive experiences. Use social media to run IN THE FINE FOOD SECTOR, FINDING YOUR BRAND’S UNIQUE VOICE IS VITAL. CUSTOMERS SHOULD CONNECTWITH THE FOOD’S ORIGINS AND EMBRACE YOUR BRAND’S VALUES