Artisan Essentials 2025

@specialityfood 40 We’ve gathered expert intel to help you master your digital presence CREATINGAN EXPERIENCEONLINE personalisation builds a connection. Gather feedback, read reviews, and pay attention to what customers are saying—good or bad. And stay sharp on trends. Whether it’s a shift toward plant- based eating or an interest in sustainable packaging, knowing where the market is heading lets you adapt and stay relevant. KarimSalama founder of e-innovate Make sure you’re consistent, and don’t misinterpret this as repeating the same content everywhere. Tailor your message for each platform while ensuring your core values remain clear. On Instagram and Pinterest, focus on visually engaging content, whereas LinkedIn works better for more detailed, Paul Drecksler founder of Shopifreaks Fine food customers are drawn to experiences that reflect sophistication and authenticity. This starts with understanding who you’re trying to reach. If you’re targeting food connoisseurs or chefs, their needs and expectations will differ significantly from those of everyday shoppers. Invest in data – not just raw numbers but meaningful insights into what your audience values. Personalization plays a significant role here. When a customer logs in or receives an email, they should feel like the experience was designed for them. Whether it’s tailored recipes, exclusive offers, or behind-the-scenes content about your sourcing practices,