Artisan Essentials 2025

specialityfoodmagazine.com 3 WELCOME W elcome to Artisan Essentials 2025 , brought to you by the teambehind Speciality Food . We’ve packed this publicationwith valuable intel fromacross the fine food and drink sphere tomake it a useful go-to guide to have to-hand as the year progresses. Fromhighlighting the top food and drink trends youmight not have heard of (until now) to unveiling how consumers want to shop right now, there’s plenty to get your teeth into. We also share the stories behind some of the best-loved products and brands on themarket in 2025, so you canmake stocking decisions with confidence. I hope you find it a valuable read. HOLLY SHACKLETON | EDITOR holly.shackleton@artichokehq.com CONTENTS 10 How Consumers Want to Shop in 2025 18 Failsafe Ways to Build Customer Loyalty 22 How to Boost Basket Spend 26 How to Add GYO to Your Business 28 The Art of Merchandising 34 Under-the-radar Trends for 2025 40 Creating an Experience Online ARTISAN ESSENTIALS CONTENT Editor Holly Shackleton, 01206 505110 holly.shackleton@artichokehq.com Content Creator Charlotte Smith-Jarvis, 01206 505981 charlotte.smith-jarvis@artichokehq.com Art Director Lee Whiteford lee.whiteford@artichokehq.com Published by ArtichokeMedia Ltd, Global House, Global Park, Moorside, Colchester Essex, CO1 2TJ COMMERCIAL Senior Account Manager Jessica Brett 01206 505901 jessica.brett@artichokehq.com Senior Account Manager Louise Barnes 01206 508629 louise.barnes@artichokehq.com Accounts artichokemedialtd@integral2.com Publisher Sam Reubin 01206 505936 sam.reubin@artichokehq.com