Artisan Essentials 2025

@specialityfood 18 FAILSAFEWAYS TOBUILD CUSTOMER LOYALTY Customer service and trust can make or break a retail business. Here’s how to build lasting relationships with your audience their target audience andmarket trends,” says Victoria Moy, director of Hill Street PR. Victoria believes there’s strong value in social media and smart partnerships, and a little value push goes a long way. “Developing a strong brand identity and engaging online presence through social media and SEO is crucial. Tempting promotions or samples can generate initial interest. I’d also recommend collaborating with relevant influencers to enhance visibility and draw in new customers.” Open communication Once you’ve got shoppers through your doors, it’s time to focus on W ith so many options available to consumers everywhere they look, it takes something very special to get them to pause, take stock of what you do, and become a loyal customer. That’s much easier said than done, particularly with competition at all angles and a world rife with busy-ness and distraction, but bymastering the art of customer service and consistency you’ll be well on the way to a cluster of regulars. Of course, to gain loyal customers you must first attract them to your business – and this takes strategy. “Food businesses should start by carefully considering